ParetoHealth Appoints Christine Lui Chen as Chief Marketing Officer for Next Chapter of Growth

ParetoHealth Appoints Christine Lui Chen as Chief Marketing Officer for Next Chapter of Growth

Philadelphia, Pennsylvania – June 26, 2024 – ParetoHealth, the nation’s largest and fastest-growing employer-owned health benefits solution, is pleased to announce the appointment of Christine Lui Chen as Chief Marketing Officer. In her new role, Chen will oversee the company’s marketing, communications, and brand experience.

“Pareto is committed to bringing the industry’s top talent to support our members and benefit consultants,” said Maeve O’Meara, President of ParetoHealth. “Christine joins us in challenging the status quo and she will be a tremendous asset as we expand our membership and innovate to reduce costs while improving health benefits for the industry.”

“I’m excited to join the ParetoHealth team’s fight for the greater good,” said Chen. “With our unmatched scale and technology, we’re in a unique position to help millions of small and medium-sized businesses finally gain back control over spiraling healthcare costs.”

Previously, Chen served as Senior Vice President of Marketing and Communications at Hinge Health, a pioneering digital musculoskeletal company. Chen’s extensive background includes building new healthcare categories through leadership roles at Johnson & Johnson, Independence Blue Cross, and IMS Health, along with multiple innovative healthcare startups. Chen holds an MBA from The Wharton School of theUniversity of Pennsylvania, a master’s from Columbia University, and a BA in Neuroscience from Johns Hopkins University.